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*Latest update: 2025-07-04

Baby Journeys Privacy Policy

Why and for whom?

At Baby Journey AB, corporate registration number (559214-9966) (”Baby Journey”, ”we”, ”us”, ”our”), we care about personal privacy. This means that we respect and protect your privacy and the right to control and transparency regarding the processing of your personal data.

Baby Journey is the Controller in relation to the Processing of Personal Data listed in this Privacy Policy (”the Policy”). The Policy describes the purposes for which we need your Personal Data, the legal basis on which we rely, and the measures we take to protect personal data. We also inform you about how to exercise the rights you have in connection with our processing of your Personal Data.

The policy sets out our handling of personal data in cases where you communicate with us, use the Service or visit our website https://babyjourney.info/ .

This policy applies to:

  • Users of the Service
  • Visitors to our website

Definitions

”Processing” of Personal Data is anything that can be done with Personal Data, e.g. storage, modification, reading, transfer, etc.

”Applicable Law means the legislation applicable to the processing of Personal Data, including the Data Protection Regulation (GDPR), supplementary national legislation, as well as practice, guidance and recommendations issued by a national or European supervisory authority.

”Personal data is any kind of information that can be linked to an identifiable, living person.

”The controller is the company or organisation that determines the purposes for which and the manner in which the personal data is to be processed, and is therefore also responsible for ensuring that personal data is processed in accordance with applicable law.

”A ”processor’ is the company/organisation that processes personal data on behalf of the controller and may therefore only process the personal data in accordance with the controller’s instructions and applicable legislation.

”Registered” means the living, physical person whose personal data is being processed.

”The Service” Baby Journey, the modern app for pregnancy and the toddler years as well as the website https://babyjourney.info.

Baby Journeys personal data controller

The information in this Policy covers the Processing of Personal Data for which Baby Journey is the Data Controller, i.e. the Processing for which we determine the purpose (why a processing is carried out) and the means (in what way, which personal data, for how long, etc.).

Baby Journey's core business area is creating and running a mobile application and website focusing on pregnancy and the toddler years. In order to optimise the Service, we need to collect data from our users. We process your data primarily for the following purposes: to administer your account, make available and provide the application, integrate the application with third-party services, and to improve your experience with the Service and make it more tailored and relevant.

Baby Journey's processing of personal data We have a responsibility to describe and show how we live up to the requirements placed on us when we process your personal data. This section aims to inform about:

  • Why the processing of personal data is necessary in relation to the purpose
  • What legal basis we have identified for the processing, and
  • Treatment period

Processing of personal data

  1. Processing and purpose of the processing: Register user accounts to enable the user to log in. Personal data: First name, last name and email address. Source: Directly from the user. Legal basis: Performance of a contract. Retention period: As long as the data subject has a user account or if the user has been inactive for 25 months.
  2. Processing and purpose of the Processing: Verify the user's login credentials to increase security and prevent abuse. Personal data: First name, last name, and email address. Source: Directly from the user. Legal basis: Legitimate interest assessment Retention period: As long as the Data Subject has a user account or if the user has been inactive for 25 months.
  3. Processing and the purpose of the processing: Information about your child/children and your pregnancy (for example, estimated date of delivery) in order to be able to customise the user experience and content in the Service. Personal data: Date of birth, time of birth, birth weight, birth length, name, pictures and estimated date of delivery. Source: Directly from the user. Legal basis: Consent. Retention period: As long as there is a valid consent or if the user has been inactive for 25 months.
  4. Processing and purpose of the processing: Linking and synchronised accounts between Baby Journey users. Personal data: Name. Source: Directly from the user. Legal basis: Performance of a contract. Retention period: As long as the data subject has a user account or if the user has been inactive for 25 months.
  5. Processing and the purpose of the processing: Information regarding your use of the Service. Personal data: IP address, language, and information regarding identification and operating system. Source: Directly from the user. Legal basis: Balancing of interests. Retention period: As long as the Data Subject has a user account, or if the user has been inactive for 25 months.
  6. Processing and purpose of the processing: When you write about your childbirth (birth plan) and share this with other users in the Service. Personal data: Name, images and other generated data. Source: Directly from the user. Legal basis: Consent. Retention period: As long as there is a valid consent or if the user has been inactive for 25 months.
  7. Processing and purpose of the processing: Disclosure of previously stated information to Länsförsäkringar AB in connection with the distribution of insurance. Personal data: Choice of product, estimated date of delivery, contact details such as email address and telephone number, and the personal identity number of any co-insured person. Source: Directly from the user. Legal basis: Legitimate interest. Retention period: The personal data are processed in accordance with applicable rules on insurance distribution for eleven years after the time of distribution.
  8. Processing and purpose of the processing: When you subscribe to our newsletter. Personal data: name, week of pregnancy and email address. Source: Directly from the policyholder. Legal basis: Consent. Retention period: As long as there is a valid consent or if the user has been inactive for 25 months.
  9. Processing and purpose of the processing: When we market ourselves and our partners. Personal data: name and week of pregnancy. Source: Directly from the user. Legal basis: Consent. Retention period: As long as there is a valid consent or if the user has been inactive for 25 months.
  10. Processing and purpose of the processing: When you have contacted the sales team and consented to receiving newsletters and marketing. Personal data: name, email address and email address. Source: Directly from the user. Legal basis: Legitimate interest Period of processing: For as long as there is a valid consent for the mailings.

Your rights You are in control of your personal data. We always strive to ensure that you can exercise your rights as effectively and smoothly as possible.

Access – You always have the right to receive information about the personal data processing that relates to you. We only disclose information if we have been able to verify that it is actually you who are requesting the information.

Correction – If you discover that the Personal Data we process about you is incorrect, get in touch and we'll sort it out!

Erasure – Would you like us to forget you completely? You have the right to request the erasure of your personal data when it is no longer necessary for the purpose for which it was collected. If we are required to retain your data by law or by a contract we have entered into with you, we will ensure that it is processed only for the specific purpose set out in the law or contract; thereafter, we will ensure that the data is erased as soon as possible.

Objection – Don't you agree with us that our interest in processing your Personal Data outweighs your interest in the protection of your personal privacy? No problem – in that case, we will review our balancing of interests and check that it still holds. Naturally, we will factor in your objection when making a new assessment to evaluate whether we can still justify our Processing of your Personal Data. If you object to direct marketing, we will delete your Personal Data immediately without reviewing our assessment.

Restriction – You can also ask us to restrict our processing of your data:

  • Whilst we are dealing with a request from you regarding any of your other rights
  • If you, instead of requesting erasure, want us to mark the data as not to be processed for a specific purpose, for example if you do not want us to send you advertising in the future, we still need to save your name to know that we should not contact you
  • in cases where we no longer need the data for the purpose for which it was collected; provided that you do not have an interest in us retaining the data in order to be able to establish, exercise or defend a legal claim.

Data portability – We can provide you with the personal data that you have provided to us or that we have received from you in connection with the conclusion of an agreement with you. You will receive your data in a commonly used and machine-readable format which you can then take with you to another controller.

Withdrawal of consent – If you have consented to one or more specific processing activities regarding your Personal Data, you have the right to withdraw your consent at any time and thereby ask us to cease the Processing immediately. Please note that you can only withdraw your consent for future Processing of Personal Data and not for any Processing that has already taken place.

How to use your rights To exercise these rights, please contact our Data Protection Officer, Timothy Forni, at the following address: Dpo@babyjourney.se. To ensure you receive a prompt response, please provide your full name, your username and the email address used during registration. Note that you must

sign the request to receive information regarding the processing of your personal data.

Transfer of Personal Data To run our business, we may need to use the help of others who process Personal Data on our behalf, so-called Processors.

In cases where our Processors transfer the Personal Data to a country outside the EU/EEA, we have ensured that the Processing is lawful under applicable law by fulfilling one of the following requirements:

  • there is a decision from the European Commission that the country ensures an adequate level of protection;
  • application of the European Commission's standard contractual clauses for transfers to third countries; or
  • other appropriate safeguards that comply with applicable law. We have entered into data processor agreements (DPAs) with all our data processors. The DPA regulates how the data processor may process the personal data and what security measures are required for the personal data processing.

We may also need to disclose your personal data to certain designated authorities in order to comply with legal obligations or official decisions.

Data processors Baby Journey sometimes engages external service providers who process personal data on our behalf. These providers act as data processors in accordance with the UK GDPR, meaning that they may only process personal data in accordance with our instructions, a concluded data processing agreement and Applicable law. We regularly review and evaluate our data processors to ensure that they continue to meet data protection requirements. We use data processors when it is necessary to:

  • Deliver our services (e.g. cloud providers and IT system operation)
  • Communicate with users (e.g. email services and CRM systems)

Safety Baby Journey has implemented technical and organisational measures to ensure that your personal data is processed securely and protected from loss, misuse and unauthorised or unlawful access.

Our security measures Organisational security measures are measures implemented in working methods and procedures within the organisation. Our organisational security measures are:

  • Internal governing documents (policies/instructions)
  • Login and password management
  • Information security policy

Technical security measures are measures implemented through technical solutions. Our technical security measures are:

  • Access list
  • Access log
  • Backup
  • Regular monitoring of the security level
  • Two-step verification

Biscuits Baby Journey uses cookies and similar tracking technologies to, amongst other things, analyse how features are used so that we can give you the absolute best user experience. More information about how we use cookies can be found in our Cookie Policy.

If we do not keep our promises If you feel that we are treating your

Personal data in an incorrect manner, even after you have notified us about this, you always have the right to lodge your complaint with the Swedish Authority for Privacy Protection.

More information about our obligations and your rights can be found at https://www.imy.se/. You can also contact the Swedish Authority for Privacy Protection at imy@imy.se.

Changes to this policy We reserve the right to make changes to this Policy. In cases where the change affects our obligations or your rights, we will inform you of the changes in advance so that you are given the opportunity to review the updated policy.

Material The controller shall provide the data subject with a copy of the personal data undergoing processing. For any further copies requested by the data subject, the controller may charge a reasonable fee based on administrative costs. If the data subject makes the request by electronic means, the information shall be provided in a commonly used electronic format, unless otherwise requested by the data subject. The request will be provided to the user in an encrypted format with a 7-day lifespan.

Contact Get in touch with us if you have questions about your rights or if you have any other questions about how we process your personal data: Dpo@babyjourney.se

Baby Journeys Cookie Policy

Why and for whom?

Baby Journey AB company reg. no. 559214-9966 (”Baby Journey”, ”vi”, ”bone”, ”our”) uses cookies and other tracking technologies (”Biscuits”) to improve your user experience.

This Cookie Policy (”Policy” describes Baby Journey's use of cookies by explaining what cookies are, how we use them and how you can control the use of cookies when you use our service – Baby Journey – and/or our website babyjourney.info (collectively referred to as ”The website”). The policy does not inform about the use of Cookies that are essential for us to be able to provide the Website and its functions to you (so-called. strictly necessary cookies)

For more information on how we process your personal data in connection with cookies, please see our Privacy policy. 

What are cookies?

A cookie is a text file sent from the website and stored on your computer, mobile phone or other device used to visit the website.

For example, cookies help us to recognise the device you are using the next time you visit the Website, provide certain essential functions, and document user behaviour on the Website. 

How long is the cookie stored?

There are two different types of cookies; session cookies and persistent cookies. 

Session cookies deleted from your device when you close your web browser (e.g. Internet Explorer, Safari or Google Chrome). 

Persistent cookies remains on your device after you have closed the browser. It lasts for as long as specified in the cookie or until you delete it yourself.

Baby Journey's use of cookies

We use the following types of cookies:

Function
The cookie helps us to remember your choices (e.g. username, language, etc.) and can tell us how you have interacted with the website to make the service more personalised. 

Performance
The cookies analyse how visitors use the Website and monitor the Website's performance. This helps us to identify and resolve any issues. For example, we may use performance cookies to keep track of which pages are most popular or how long it takes for a page to load.  

Operation and optimisation
Cookies help us make sure the website works as it should. They also give us information so we can test new ideas and improve the website.  

Safety
Cookies aim to increase security by helping us prevent, detect and manage malicious activities on the Website.  

Marketing
The cookie helps us to be more relevant in our communication with you and improve your experience. We can do this by gathering information about how you interact with the Website. 

These cookies are often placed by a third party for the purpose of managing ad performance, displaying advertisements and/or building user profiles to determine the display of advertisements elsewhere. 

First-party cookies

First-party cookies are set by the website on your device and can therefore only be read by you or us.

We use these service providers:

  1. Supplier: Google Analytics, Google Tag
    What does it do? It allows us to see information about the activities of visitors to our website and users of our service, including page views, source and time. The information is anonymised and displayed as numbers, which means it cannot be traced back to individuals. This helps us to understand user needs so that we can improve our product. It also gives us information about how effective our adverts are. When you visit Baby Journey, we receive anonymised data on whether you have found us through an advert.
    More info: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
  2. Supplier: LiteSpeed
    What does it do? Optimising page views to provide a faster page and better user experience
    More info:
  3. Supplier: HubSpot
    What does it do? Helps us to track users for marketing purposes
    More info: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors
  4. Supplier: Intercom
    What does it do? Provides the opportunity for our logged-in customers to chat with us and helps us identify potential customers
    More info: https://www.intercom.com/legal/privacy
  5. Supplier: WordPress/Baby Journey
    What does it do? Provides basic functionality for the website.

Manage cookies

When you visit the Website for the first time, we ask you to consent to the use of non-essential cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have consented to, you can use your browser settings to accept, refuse and delete Cookies (usually found under ”Help”, ”Tools” or ”Edit”). Please note that you may not be able to use all features of the Website if you choose to refuse Cookies. 

Changes to this policy

We reserve the right to make changes to this Policy. In cases where the change affects our obligations or your rights, we will inform you of the changes in advance so that you are given the opportunity to review the updated policy. 

Contact

Get in touch with us if you have any questions about cookies:
support@babyjourney.se